Wooden That Be... Brand Design

The Problem.

Wooden That Be... required a comprehensive brand design as they were a new business. They needed to effectively communicate their unique business focus on crafting items from recycled or reclaimed wood. The challenge was to create a cohesive brand identity that not only highlighted their eco-friendly ethos but also appealed to a broad audience who values sustainability and craftsmanship.

Who Are They Attracting?

Wooden That Be... aimed to attract environmentally conscious customers who appreciate handmade, sustainable products. Their target audience includes eco-friendly consumers, DIY enthusiasts, and individuals looking for unique, repurposed wooden items that tell a story. The brand needed to resonate with people who value quality, sustainability, and the beauty of reclaimed materials.

The Solution.

To address these needs, I crafted a comprehensive brand design package for Wooden That Be... This package included a thoughtfully designed logo, logo variations, brand guidelines, brand colour palettes, and various collateral items to ensure a consistent and appealing brand presence.

The logo was created using a stylised wood graphic to encapsulate the essence of the business. The graphic was designed to be both modern and reflective of the natural materials used. The wordmark was kept easy to read yet stylised, maintaining a balance between simplicity and uniqueness.

The brand design utilised a neutral colour palette featuring browns, oranges, and greens. These colours were chosen to represent the natural elements of wood and nature, reinforcing the eco-friendly message. The earthy tones not only conveyed a sense of warmth and sustainability but also created a visually appealing and cohesive look across all brand materials.

Comprehensive brand guidelines were developed to ensure consistency in the use of the logo, colours, and other design elements. These guidelines provided clear instructions on how to maintain the brand’s integrity across various platforms and materials, ensuring that the brand remained recognisable and professional.

The Outcome.

The new brand design for Wooden That Be... successfully communicated their commitment to sustainability and craftsmanship. The cohesive and visually appealing brand identity helped attract their target audience, resulting in increased brand recognition and customer engagement. The use of natural colours and a stylised wood graphic resonated well with eco-conscious consumers, reinforcing the brand’s message and values.

As a Tauranga-based brand design expert, I leveraged my insights and design expertise to create a brand identity that truly resonated with Wooden That Be...'s values and mission. The outcome was a brand that not only looked beautiful but also told a compelling story of sustainability and craftsmanship, helping Wooden That Be... stand out in the competitive market of eco-friendly products.

The success of this project underscores the importance of a well-crafted brand design in attracting and retaining customers who share the same values, ultimately driving business growth and establishing a strong market presence.

Let's create your brand...

Ready to elevate your brand and make a lasting impression? Whether you're starting from scratch or looking to refresh your existing brand, I’m here to help. With my expertise in Tauranga brand design, I will work closely with you to create a unique, cohesive brand identity that resonates with your target audience and tells your story beautifully.