Turama Brochure Design
Showcasing paradise, a premium brochure for Turama Pacific Travel Group: A Tauranga graphic design project
Turama Pacific Travel Group is a leading travel company specialising in luxury vacations in the Cook Islands. With decades of experience, they offer a range of premium travel packages, ensuring that each guest experiences the best of Rarotonga, Aitutaki, and Samoa. Known for their exceptional service and attention to detail, Turama Pacific Travel Group creates unforgettable travel experiences that highlight the natural beauty and cultural richness of the islands.
The Problem.
Turama Pacific Travel Group needed a travel brochure that would effectively showcase their premium hotels and travel packages. Their existing materials weren't effectively capturing the beauty and allure of their destinations, which was crucial for attracting discerning travellers. Without a captivating brochure, they risked potential customers overlooking their luxurious offerings. They wanted to showcase their premium venues and create more bookings for them.
The Goal.
The goal was to attract travellers looking for high-quality, memorable vacations in the Cook Islands, specifically Rarotonga, Aitutaki, and Samoa. These potential customers value luxury and unique experiences, and they needed a brochure that would inspire them to choose Turama Pacific Travel Group over competitors. By highlighting the exclusivity and beauty of their destinations, the brochure needed to appeal to the emotions and aspirations of discerning travellers.
The Solution.
To address this, I designed a travel brochure that not only highlighted the premium hotels and packages but also captured the essence of these stunning destinations. Using an A4 landscape layout, I utilised high-quality images provided by the client, selecting the most striking ones to evoke a strong desire to visit. Each page featured the client's pattern incorporating Cook Islands symbols and meanings, creating a cohesive and culturally rich design.
The brochure showcased Rarotonga, Aitutaki, and Samoa, highlighting the high-quality hotels available, with clear and appealing pricing options. The design adhered to Turama Pacific's branding guidelines, using their typefaces and colours to ensure consistency while standing out in the market. By integrating Turama Pacific's branding and unique cultural elements, the brochure became not just an informational piece, but a visual journey that prospective travellers could embark on even before booking their trip.
The Outcome.
The final brochure was a visually compelling and informative piece that showcased the beauty and luxury of Rarotonga, Aitutaki, and Samoa. The design effectively conveyed the high-quality accommodations and packages available, with clear pricing options. Feedback from the client and their customers was overwhelmingly positive, noting that the brochure's design truly reflected the premium experience offered by Turama Pacific Travel Group. This visually stunning brochure played a crucial role in attracting more customers and boosting bookings for their premium travel packages.
Ready to elevate your marketing materials and captivate your audience? Let's create your stunning brochure design. Contact me today for bespoke Tauranga graphic design services that will set your brand apart and inspire your clients.
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