Turama Premium Collection Travel Brochure Design
Travel Brochure Design Brief
The client required a travel brochure design showcasing the premium hotels and packages available to their customers.
Turama Pacific Travel Group is the leading travel management company in the tourism industry of the Cook Islands. Locally owned and operated since 1990, Turama is a family of professionals offering both inbound and outbound tourism services.
“Create your journey, travel on island time. Turama means light and vision. We bring to light the journey to the most pristine, authentic and relaxed of all tropical destinations.”
Travel Brochure Design
As the client had a high quality image library, we wanted to keep the design image led.
The client also has a pattern that encompasses the Cook Islands symbols and meanings that we wanted to incorporate on each page, to tie the design together.
The brochure was to be an A4 landscape design, which gave a lot of space to showcase the images. As an image paints a thousand words, we decided to choose striking images that would persuade the viewer to want to visit the location.
The brochure needed to showcase Rarotonga, Aitutaki and Samoa, highlighting the high quality hotels available, with pricing options.
The design needed to reflect the Turama branding, utilising their typefaces and colours, while creating a design that would stand out against other travel brochures available.