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Sail Barbary Logo Refresh


Based in Taupō, New Zealand, Sail Barbary offers cruises to the Māori rock carvings at Mine Bay aboard a quiet, zero-emission electric yacht.

The client required a logo refresh, along with a website design.

About Sail Barbary

Imagine setting sail in a beautiful kauri-built heritage yacht and heading out on the largest freshwater lake in Australasia known in Māori legend as the North Island’s heart.

You will sail across Lake Taupō which is the caldera of an active super-volcano responsible for the world’s most violent eruption of the last 70,000 years.

Experience Lake Taupō from a unique perspective. Take a leisurely sail and enjoy the sights and peaceful sounds of the lake as you cruise along, without the distraction of traditional engines.

Set sail and enjoy one of Lake Taupō’s premier experiences.

Sail Barbary logo refresh

The existing logo needed a few teaks to the design to update it. An updated brand guidelines document was created to reflect the changes.

The client had a graphic element they were starting to use in their branding. We utilised this to add an extra element to the designs.

A website design was also required. We wanted to keep the design simple, and let the images showcase the beauty of the experience.

The graphic element was used to tie the images with the text boxes, helping the viewer to distinguish which part they were viewing.


Sail Barbary



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