Northstar Motel Logo Design

Northstar Motel embarked on a journey to modernise its brand identity. With a complete refurbishment of their property, the management recognised the need for a fresh, contemporary look that would resonate with their clientele.

They approached me to tackle the challenge of updating their logo and website design, aiming to align their visual identity with the newly enhanced interiors and the high standards of service they provide. This project was not just about creating a new look but about telling the story of Northstar Motel’s transformation and elevating their brand to new heights.

The Problem.

Northstar Motel approached me with a clear issue: their current logo felt outdated and didn't reflect the fresh, modern look of their recently refurbished property. They needed a logo design that would breathe new life into their brand and align with their upgraded aesthetic. Alongside this, they wanted a revamped website to showcase their new image.

Why.

The outdated logo and website were not doing justice to the newly renovated motel. The management felt that the old designs were hindering their ability to attract modern, discerning guests. They needed a contemporary, cohesive brand identity that would resonate with their target audience and accurately reflect the quality of their services and facilities.

The Solution.

I started by focusing on the logo, aiming for a simple yet effective design that would stand the test of time. I created a clean, modern logo with variants that could be used as icons, ensuring versatility across different mediums. The new logo became the cornerstone of the brand's visual identity, allowing for the creation of complementary design patterns. These patterns were utilised on the website to add visual interest and break up large blocks of colour.

For the website, I designed a complete facelift. The new design featured a modern and appealing aesthetic, with intuitive navigation and enhanced usability. By incorporating elements of the new logo and the patterns, the website not only looked more attractive but also provided a seamless brand experience.

The Outcome.

The refreshed logo and website design significantly improved Northstar Motel’s brand image. The modernised logo gave the motel a contemporary feel that matched the newly refurbished interiors. The new website design was visually engaging and user-friendly, which helped attract more guests and improved overall user experience.

Northstar Motel now has a cohesive brand identity that appeals to their target market, enhancing their reputation and boosting business.

Ready to Elevate Your Brand?

If you're looking to create a distinctive and compelling brand and logo that resonates with your target audience, let's talk. 

At Poppyseed Design, I specialise in Tauranga logo design, delivering unique and luxurious brand identities that stand out. Contact me today to start your journey towards a captivating and successful brand.