MAI Travel Brand Design

The Problem.

MAI Travel was a brand-new business in need of a comprehensive brand design. They aimed to offer tailor-made luxury tours to travellers from overseas, promising that no expense would be spared to fulfil customer desires. To attract the right clientele and establish a strong market presence, they required a distinctive and memorable brand identity.

Who Are They Attracting.

MAI Travel's target audience consisted of affluent travellers seeking bespoke, high-end travel experiences. These clients valued exclusivity, luxury, and unique adventures. The brand needed to appeal to individuals for whom money was no object and who desired personalised, luxurious travel solutions.

The Solution.

Tauranga Brand Design Approach. 
To meet MAI Travel's needs, I designed a comprehensive brand package that included a logo, business stationery, and a website. The logo design drew inspiration from the Takarangi (pitau), an intersecting spiral pattern used in carving. This pattern symbolises the intersection of past knowledge and experience with the present, as well as the entry of light and knowledge into the world. On the prow of waka (canoes), these spirals provide stability and balance, allowing wind and waves to pass through.

Brand Colour Palette.
I chose a dark green combined with yellow/gold for the logo to evoke a sense of luxury and connection to nature. Green is associated with nature and money, making it an ideal choice to reflect the high-end, nature-based experiences offered by MAI Travel. Gold symbolises prestige, success, wealth, and prosperity, and is known to enlighten, inspire, uplift, and influence the audience. This combination of colours perfectly encapsulated the brand's values and objectives.

The Outcome.

The resulting brand design effectively communicated MAI Travel's commitment to luxury, personalised service, and unique travel experiences. The logo, with its deep cultural symbolism, added a layer of authenticity and depth to the brand. The chosen colour palette reinforced the brand's luxurious and nature-connected identity. This comprehensive branding helped MAI Travel attract their desired clientele and establish a strong presence in the competitive luxury travel market.

Ready to Elevate Your Brand?

If you're looking to create a distinctive and compelling brand that resonates with your target audience, let's talk.

At Poppyseed Design, I specialise in Tauranga brand design, delivering unique and luxurious brand identities that stand out. Contact me today to start your journey towards a captivating and successful brand.