MAI Travel Graphic Design

The problem.

The client, MAI Travel, needed a luxury brochure design to showcase their new business offering tailor-made luxury tours to travellers from overseas. The challenge was to create a brochure that highlighted the bespoke nature of their services and the luxurious experiences available in New Zealand.

Who to attract.

MAI Travel aims to attract affluent travellers from overseas who seek unique and luxurious experiences. These are individuals for whom money is no object and who desire personalised and unforgettable tours tailored to their specific interests and needs.

The solution.

Given my familiarity with MAI Travel’s brand, having created their branding and website, I designed the brochure to visually captivate the target audience. Understanding that a picture paints a thousand words, I let stunning images of New Zealand’s landscapes and experiences take centre stage in the brochure. I paired these images with well-crafted copy and sample itineraries to inspire potential customers about the possibilities available.

The brochure was designed in an A4 landscape format, providing ample space to showcase the breathtaking images. This format allowed for a clean, elegant layout that communicated luxury and sophistication, aligning perfectly with MAI Travel's brand.

The outcome.

The resulting brochure design effectively captured the essence of MAI Travel's luxury tours, enticing their affluent target audience. The combination of striking visuals and carefully written content successfully conveyed the bespoke nature of the services offered. The sample itineraries provided a clear sense of the unique experiences available, helping potential customers envision their dream tour in New Zealand. The final product was a luxurious, engaging brochure that positioned MAI Travel as a premier provider of tailor-made luxury tours in the competitive market of Tauranga graphic design.

Call to action.

Are you looking to elevate your business with stunning graphic design that captures the essence of your brand? Contact me today to discuss your project and see how my expertise in Tauranga graphic design can bring your vision to life. Let's create something extraordinary together!