Jacuzzi Brochure Design

Introduction to the project.

Golden Coast, a prominent distributor in the commercial spa industry, approached me to design a brochure for their range of Jacuzzi spa shells. As the original hot tub brand, Jacuzzi is synonymous with luxury and relaxation, making it crucial to adhere to their strict brand guidelines. This project required meticulous attention to detail to ensure the brochure not only promoted the product but also embodied the prestigious Jacuzzi style.

Adhering to Jacuzzi’s brand guidelines.

Working with a globally recognised brand like Jacuzzi meant following their established guidelines closely. I had to incorporate their specific fonts, use their curated imagery, and maintain a design layout that reflected the brand's sophisticated and upscale aesthetic. This consistency was essential in preserving the integrity and recognition of the Jacuzzi brand within the brochure design.

Design strategy.

The design strategy focused heavily on using white space and striking imagery to evoke the luxurious experience of owning a Jacuzzi. By utilising full-page and double-page spreads for the images, the brochure captured the viewer's attention and allowed them to immerse themselves in the dream of having a personal hot tub. Minimal text was used to keep the focus on the visuals and maintain a clean, elegant look.

Brochure layout and specifications.

The brochure was designed in an A4 portrait layout, providing ample space for the high-quality images to shine. Alongside the beautiful imagery, technical specifications were added to provide potential buyers with the necessary information about the products. Additionally, accessories that complemented the Jacuzzi range were featured, offering consumers a complete package to enhance their spa experience.

Conclusion.

This project showcased my expertise in graphic design and my ability to adhere to brand guidelines while creating visually appealing and effective marketing materials. By blending the luxurious elements of the Jacuzzi brand with a clean and engaging design, the brochure successfully promoted the product range to potential customers.

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