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Why your wedding brand isn’t attracting high-value clients (5 silent brand breakdowns wedding professionals miss)

If you're a wedding professional wondering why your wedding brand isn’t attracting high-value clients, you're not alone. In the luxury wedding industry, your brand identity plays a far bigger role in conversions than most people realise. High-end couples are discerning, detail-oriented, and emotionally driven. They choose suppliers whose brand presence feels refined, consistent, and aligned with the calibre of their celebration.Your branding doesn’t just influence how clients see&n...

Why your wedding business marketing feels flat, and why brand clarity is the real issue

If you’re a wedding professional in New Zealand who feels like your marketing isn’t landing, you’re not alone.It’s one of the most common frustrations I hear from wedding businesses:“I’m posting… but nothing is happening.”“My visuals feel off.”“I don’t know what makes me different.”“I want to attract better clients, but I’m not sure how.”Most wedding vendors assume the problem is marketing — the algorithm, consistency, hashtags, or visibility.But after 18+ years...

Wedding brochure design transformation.

My client approached me for a new wedding brochure that truly reflected her high-end brand. While her visual identity was already strong, the existing layout lacked the structure and hierarchy needed to communicate luxury.The goal was to create an elegant, cohesive brochure layout that elevated her brand and improved readability for couples....

From “rat-chewed hair” to building trust in your wedding business

“Your hair will look like rats have chewed it.” Yep, that’s what my hairdresser said, and she wasn’t wrong. 😳After years of DIY dye disasters and a traumatic pixie cut, I learned the hard way that trusting the wrong person can lead to disaster. Hair grows back, but bad experiences stick, just like poor client experiences in the wedding industry....

New chapters. What starting school taught me about wedding business branding

The start of October. And that means my daughter starts school.It’s such a huge milestone,  the beginning of a brand-new chapter for her, and for our family too.Watching her step into something completely new got me thinking about wedding businesses and the journey they take when refreshing or rebranding their brand.There’s a mix of excitement, nerves, and so much possibility ahead, and it’s something every wedding business owner can relate to....

Why your wedding business might be blending in (and how to start standing out)

The wedding industry is full of talented florists, photographers, stylists, and celebrants. But if your wedding business brand strategy isn’t standing out, you could be missing out on your dream clients, exciting bookings, and the growth you’ve been working hard for.Let’s explore why your wedding brand identity might be blending in, how to tell if it is, and what to do to start attracting the right couples....

What porridge taught me about wedding industry branding

There’s something magical about a warm bowl of porridge in winter. For me, it’s more than just oats, milk, and a pinch of sugar. That first spoonful always takes me straight back to my childhood, sitting at the kitchen table and watching my Mum make breakfast on the old Rayburn. It’s a moment filled with warmth, love, and familiarity.Now, years later, I sit with my own daughter at the breakfast table, and that same bowl of porridge still carries so much meaning. It’s a full sensory exper...

From "We" to "Me"...

Over time, I realised that wedding businesses and couples want something different, they want to connect directly with the person behind the designs.Embracing “me” over “we” allowed me to offer personalised wedding branding, stationery, and website design that truly reflect each client’s story....

Wedding branding explained.

I often hear this from wedding vendors:"I have a logo… so I have a brand, right?"And the truth? Not quite.Your logo is just one piece of your wedding brand, it’s like a wedding bouquet: beautiful, but it doesn’t tell the full story. Your wedding business brand is the complete celebration: the vibe, the emotion, the atmosphere, and the lasting impression your clients take with them....