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New chapters. What starting school taught me about wedding business branding

The start of October. And that means my daughter starts school.It’s such a huge milestone,  the beginning of a brand-new chapter for her, and for our family too.Watching her step into something completely new got me thinking about wedding businesses and the journey they take when refreshing or rebranding their brand.There’s a mix of excitement, nerves, and so much possibility ahead, and it’s something every wedding business owner can relate to....

Why your wedding business might be blending in (and how to start standing out)

The wedding industry is full of talented florists, photographers, stylists, and celebrants. But if your wedding business brand strategy isn’t standing out, you could be missing out on your dream clients, exciting bookings, and the growth you’ve been working hard for.Let’s explore why your wedding brand identity might be blending in, how to tell if it is, and what to do to start attracting the right couples....

What porridge taught me about wedding industry branding

There’s something magical about a warm bowl of porridge in winter. For me, it’s more than just oats, milk, and a pinch of sugar. That first spoonful always takes me straight back to my childhood, sitting at the kitchen table and watching my Mum make breakfast on the old Rayburn. It’s a moment filled with warmth, love, and familiarity.Now, years later, I sit with my own daughter at the breakfast table, and that same bowl of porridge still carries so much meaning. It’s a full sensory exper...

From "We" to "Me"...

Over time, I realised that wedding businesses and couples want something different, they want to connect directly with the person behind the designs.Embracing “me” over “we” allowed me to offer personalised wedding branding, stationery, and website design that truly reflect each client’s story....

Wedding branding explained.

I often hear this from wedding vendors:"I have a logo… so I have a brand, right?"And the truth? Not quite.Your logo is just one piece of your wedding brand, it’s like a wedding bouquet: beautiful, but it doesn’t tell the full story. Your wedding business brand is the complete celebration: the vibe, the emotion, the atmosphere, and the lasting impression your clients take with them....