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Swimming Pool Brochure Design


Golden Coast are a wet leisure distributor to the trade. They sell a range of Swimmer Pool Kits, that can be customised depending on the size and the options included within the pool kit.

We were asked to design a brochure to promote this range, which would be aimed for end users.

Swimming pool brochure design

The brochures were to be printed in-house, so we had to think about the size and format of what the printer could handle. After looking into designs and layouts, we tried a square format, which was different to the standard brochure size.

The idea behind the swimming pool brochure was to sell the idea of a swimming pool to consumers who didn’t currently have one, so the images had to be strong, to sell the idea.

We also had to show how versatile the swimming pool kits are, and what options were available to the end user, to make a swimming pool sound more appealing.

We kept the layout simple, making use of white space and strong swimming pool lifestyle images to help to sell the idea.

Selling the swimming pool dream

Imagine you are in your own pool.

Are you gliding through crystal clear, silken water or splashing around with the kids?

Do you swim long and languorous lengths or are you ducking and diving with your friends? What comes to mind when you think of a swimming pool; fitness or fun, luxury or laughter?

There are many different reasons to want your own swimming pool, and all of them are good ones.

The fact is, having your own pool has never been easier. It’s as affordable as another car, a loft conversion or a new kitchen.

It’s an investment in your own health and wellbeing. It’s an investment in your family and the quality time that you all spend together. It’s an investment in your home; after all, having a pool in the garden is only going to add to the value of your property.

You might have been dreaming of your own pool all your life, or the idea might have popped into your mind a short while ago.


Golden Coast Ltd




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