Swimming Pool Brochure Design
Graphic Design Brief
To design and create a brochure to promote the range of Swimmer Pool Kits. These can be customised depending on the size and the options included within the pool kit. The brochure will be aimed for end users.
Graphic Design Client
About the Client
Golden Coast is the UK’s largest independent distributor of wet leisure products to the trade. They achieved that position by understanding exactly what their customers needed to support their own businesses and providing it for them.
“Our customers are looking for the right product at the right price but we also know that they are looking for more than that.
Innovation. In a rapidly changing industry we are constantly sourcing and providing new, innovative products that satisfy their customer’s needs be that to save energy, be more environmentally aware or enjoy the latest design trends.
Customer service. The service we provide is tailored to each individual customer. Our sales and support teams build a relationship with customers that put their needs first.
Knowledge. It is impossible to overestimate the value of knowledge in today’s wet leisure industry. From technical product knowledge to marketing know-how, we keep you up-to-date on everything that could be of value to your business.”
Graphic Design Solution
Selling the Swimming Pool Dream
Imagine you are in your own pool.
Are you gliding through crystal clear, silken water or splashing around with the kids?
Do you swim long and languorous lengths or are you ducking and diving with your friends? What comes to mind when you think of a swimming pool; fitness or fun, luxury or laughter?
There are many different reasons to want your own swimming pool, and all of them are good ones.
The fact is, having your own pool has never been easier. It’s as affordable as another car, a loft conversion or a new kitchen.
It’s an investment in your own health and wellbeing. It’s an investment in your family and the quality time that you all spend together. It’s an investment in your home; after all, having a pool in the garden is only going to add to the value of your property.
You might have been dreaming of your own pool all your life, or the idea might have popped into your mind a short while ago.
Swimming Pool Brochure Design
We needed to pick up on the swimming pool dream in order to create the brochure. The idea behind the swimming pool brochure was to sell the idea of a swimming pool to consumers who didn’t currently have one, so the images had to be strong.
We also had to show how versatile the swimming pool kits are, and what options were available to the end user to make a swimming pool sound more appealing.
We kept the layout simple, making use of white space and strong swimming pool lifestyle images to help to sell the idea.
The brochures were to be printed in-house, so we had to think about the size and format of what the printer could handle. After looking into designs and layouts, we tried a square format, which was different to the standard brochure size.