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Spare Parts Catalogue Design

Graphic Design Brief

To update the spare parts catalogue with a refreshed design, making it easier to use, and to make it stand out from the competitors.

Graphic Design Client

Golden Coast Ltd

 

About the Client

Golden Coast is the UK’s largest independent distributor of wet leisure products to the trade. They achieved that position by understanding exactly what their customers needed to support their own businesses and providing it for them.

“Our customers are looking for the right product at the right price but we also know that they are looking for more than that.

Innovation. In a rapidly changing industry we are constantly sourcing and providing new, innovative products that satisfy their customer’s needs be that to save energy, be more environmentally aware or enjoy the latest design trends.

Customer service. The service we provide is tailored to each individual customer. Our sales and support teams build a relationship with customers that put their needs first.

Knowledge. It is impossible to overestimate the value of knowledge in today’s wet leisure industry. From technical product knowledge to marketing know-how, we keep you up-to-date on everything that could be of value to your business.”

Graphic Design Solution

Previous Catalogue Design

When we took on this project, the spare parts catalogue was contained in the back of the product catalogue. After discussing with colleagues, we decided to give the spares its own separate book, giving more room in the main catalogue for extra information and images of products, and therefore giving more room for parts diagrams in this book.

This book containing pricing and parts diagrams of their products, is compiled every other year.

 

Spare Parts Catalogue Design

We picked up on elements of the design from the main product catalogue book. The spares wasn’t going to have tabbed sections,  but we added the look of the tabbed sections at the side of the page, so you could identify the section you needed easier.

We also shaded the parts diagrams, making it easier to spot the parts themselves, and used the company fonts and colours for captions and lines on the diagrams, therefore making them look universal throughout the book, and on brand.

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