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Product Catalogue Design

Overview

Golden Coast is a wet leisure distributor to the trade. Every year they compile their product catalogue, a 400 page full colour book, containing all the products, pricing and information for their customers.

When we first took on this project, it was a black and white, hard cover book, with the spare parts catalogue contained in the back of the book.

After chatting to colleagues and customers, we found that they used this catalogue as a reference for pricing, but referred to Golden Coast’s competitor catalogues for information.

With this on mind, and having a lot of feedback from staff and customers, we decided to give the catalogue a design overhaul.

Product Catalogue Design

We added tabbed sections so items were easier to find, a full colour layout and additional photographs of products. We also added more technical information, such as flow chart graphs, dimensions and specifications, so all the information was on hand at a glance.

The design overhaul was taken a a step further, shading the dimension drawings, making it easier to see, and ensuring that the technical information (i.e.graphs), matched the company fonts and colours.

The spare parts catalogue was removed, and became it’s own book.

Client

Golden Coast Ltd

Year

2018

Website

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