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Northstar Motel Logo Design

Overview

Northstar Motel is based in Oamaru, New Zealand.

They offer affordable, quality motel accommodation, close to all of Oamaru’s shops and activities.

About the area

Oamaru is just one of the many gems in the South Island of New Zealand.

The South Island’s largest cities are Christchurch and Dunedin, with many smaller towns such as Oamaru, creating a generally rural atmosphere.

The South Island is home to around a quarter of the total New Zealand population. The South Island’s landscape is dominated by the Southern Alps, a majestic mountain range which stretches from north to south.

The Oamaru Blue Penguin Colony is home to the world’s smallest penguins in their natural environment. The colony nest within walking distance of the town centre of Oamaru, under the cliffs in the harbour.

Behind the logo design

We were asked to refresh the logo design to modernise it. The hotel had been refurbished and the client wanted to refresh the brand as part of the refurb.

The website needed to be updated too.

As part of the logo refresh we also designed some patterns based around elements of the logo refresh. These were used on the website, breaking up the large areas of colour blocks.

Client

Northstar Motel

Year

2018

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