Aitutaki Marathon Collateral Design
This was a fun project to work on! The beautiful island of Aitutaki in the Cook Islands hosts the Aitutaki Marathon each year. We were asked to design the collateral for them.
Our client; Turama Pacific Travel Group, is the leading travel management company in the tourism industry of the Cook Islands. They organise a variety of different events, and this is one of them.
About the event
The Aitutaki Marathon Pursuit in Paradise combines running and ultimate relaxation!
Set on the stunning paradise island, Aitutaki – the Aitutaki Marathon ‘Pursuit in Paradise’ event offers 3 race courses that criss-cross the tiny island with each step revealing the natural beauty of Aitutaki. Runners/walkers can choose from the 10km course, half marathon 21.1km course and the full 42.2km marathon course.
Behind the design
To design the Aitutaki Marathon collateral, we needed to ensure all the elements looked similar. A logo had already been created, so we wanted to pick up on the fonts and colours used.
We decided to incorporate the patterns and graphics used by the Cook Islands into the collateral. Each of the elements that make up the pattern have a meaning behind them, and we felt it was important to add this to the design.
A poster design and a registration form were required to promote the event.
We incorporated the corner graphic into these items, to add the fun and cultural element to the design. The pattern was also added to the bottom of the images.
The information was kept simple and straightforward, so it could be easy to read.
Tickets and certificates were also required.
The previous design of the certificates was very plain, and we felt the pattern could be incorporated into the certificate, to make the design stand out.
It would also reflect the events branding and styling, rather than look like a standard certificate.
For the ticket designs we also incorporated the same elements. This ensured they all feel part of the same group of branding collateral.
Turama Pacific Travel Group